How long is the application period?
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The application period is open from 12:00 AM ET on December 14, 2021 to 11:59:59 ET on January 16, 2022.
What is the length of the song submission?
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Song submissions should be no longer than 2 minutes and 30 seconds (2:30). The song should be uploaded in .mp3 format. The song must include at least two (2) verses and one (1) chorus to be eligible.
Complete the online application form on pepsimusiclab.com with all required information including: filling all required entry fields, uploading your original song (max length of 2 minutes and 30 seconds, 2:30) and a video of yourself answering the prompt question (max :60 seconds). See the application form and Official Rules for more information.
How many winners will be selected?
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There will be three (3) Grand Prize winners selected by a panel of judges.
What is the judging criteria?
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During Phase 1 judging, applications will be reviewed for eligibility. Eligibility criteria is listed in the Official Rules. Once an application is deemed eligible, the submission will be judged on the following criteria with the associated weight: (i) vocal performance (40%), (ii) lyrical content of Song (25%), (iii) Song composition (arrangement and melody) (25%), (iv) answer to the question in the video (10%). The fifteen (15) applicants from Phase 2 Judging that receive the highest scores will be named Semi-Finalists and will move on to Phase 3 Judging. In the event of a tie, the tie will be broken based on which tied applicant scored higher in their video response.
The panel of judges include: Pi'erre Bourne, Pepsi, the FADER, Shakermaker and Wayne Barrow. Pi'erre Bourne will select the final three (3) winners from Phase 3 of Judging. See Official Rules for more details on the judging process.
When and where is the academy?
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The Pepsi Music Lab Academy will be held on or around March 2 - March 4, 2022 where the three (3) Grand Prize winners will work with Pi'erre Bourne to create an original song. The location will be communicated to the three (3) Grand Prize winners. Travel and accommodations will be provided by Pepsi as outlined in the Official Rules.
When will I find out if I won?
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A representative from Pepsi Music Lab will contact the three Grand Prize winners through the contact information from their application submission. Winners will be notified around February 10-16th, 2022.
Will I have to pay to go to the academy?
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No. Pepsi will cover roundtrip airfare and hotel accommodations for five (5) days and four (4) nights. Winners will also receive a stipend for meals and incidentals. See Official Rules for full prizing details.
What will happen at the academy?
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Participants will work with Pi'erre Bourne and his team to create one (1) original song during the Pepsi Music Lab Academy.
Who is eligible to apply?
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See Official Rules for full eligibility requirements.
