Hip-Hop | Miami, Florida
Pepsi welcomed Samy Hawk, the winner of “Becoming A Popstar,” into the Pepsi Music Lab family to continue supporting his career through new performance and brand partnership opportunities.
Samy Hawk grew up in Caracas, Venezuela, and it was in church where he first acquired his love for music and dancing, as both of his parents were pastors. He moved to the U.S. in 2014, after building a name for himself in Venezuela with several national tours.
Samy grew his U.S. fan base through his TikTok account which earned him a spot as a contestant on Pepsi and MTV’s music competition, "Becoming a Popstar." The series featured judges Joe Jonas, Becky G, Sean Bankhead and eight up-and-coming artists - originally discovered on TikTok - showcasing their talents for a chance to be declared the next pop artist in the Pepsi music legacy.
In April 2022, Samy was crowned the winner of "Becoming A Popstar." He made his red-carpet debut at the 2022 VMAs, where his original song and music video "WILD" made its world premiere. The "WILD" music video was created with Grammy award winning producer and songwriter, Edgar Vargas, and celebrity choreographer, Sean Bankhead, and pays homage to Samy’s Venezuelan roots and Miami residency. Samy describes his sound as rap and hip-hop with elements of EDM and reggaeton. Stream "WILD" now!